About New Level Coaching

New Level Coaching. This division takes 30 years of experience in executive coaching and development and helps clients maximize the performance of their executives and high potential leaders of the future through one-on-one and group performance coaching as well as through selected training experiences and developmental job assignments. New Level Coaching also assists clients increase profitability by implementing customized interventions to improve employee engagement.

The New Level Difference

The number of business professionals using individual coaches has increased dramatically in recent years. There are many advantages to using coaches. Unlike seminars and other public events, coaching is tailored to the specific needs of the individual.

Ron Lambert, a former pharmaceutical executive of Richmond, Virginia firm A.H. Robins, founded Alongside Management in 1989 (we changed the name to Yukon in 2005). Ron wanted to create a consulting company that concentrated on practical, real-world situations and customize them to each client.

We take pride in saying that we have developed ultimate coaching programs with New Level Coaching and are able to deliver them in the most efficient way to enhance you as an individual or your company.

Our services not only emphasize the essential skills needed to be successful but offer multidimensional components for participants to learn and apply in business development.

Ron Lambert’s vision for New Level Coaching included the following:

  • Focus on real-world applications while sprinkling in a small dose of theory
  • Customized interventions to fit each client’s unique business situation
  • Use of experienced executives to deliver services (each Yukon master consultant has at least 25 years of experience and has been a member of senior management)
  • Training results guaranteed


Ron’s original vision focused on sales negotiation training and major clients have included M&M Mars, Wyeth Pharmaceuticals, General Electric, and Nextel. In addition to New Level Coaching, Yukon has expanded its offerings:

  • Yukon - The original company that offers Negotiate for Profit, customized sales negotiations training in high-impact areas such as national accounts. Yukon also offers Selling Higher which teaches skills in obtaining and managing meetings with senior executives.

  • Yukon Learning - This division offers customized rapid e-learning and business simulations using the Articulate software package. E-learning has rapidly become a cost-effective alternative or supplement to traditional classroom training.

About Russ Leonard

Russ LeonardRuss Leonard has over 25 years of practical business experience both as a senior manager and as an executive coach. As a senior manager for two major corporations he was responsible for succession planning, executive development, leadership training, employee engagement, team building and high potential employee identification and development. As an executive coach he has helped individuals with career issues, leadership skills, life/work balance issues, weight management and personal branding. Russ is an adjunct professor of Human Resource Management at the School of Continuing Studies at the University of Richmond where he received his bachelor’s degree. He holds an MA and Ph.D. in industrial/organizational and counseling psychology from Ohio State University. He is a member of the Richmond Chapter of the International Coaching Federation.

View Russ Leonard's profile on Executive Hub for more information.

About Tom Parker

Tom has over 25 years of Sales, Marketing, Product Development, and Sales Management experience with large multi-national corporations.  After earning his MBA at the Darden School of Business at the University of Virginia, Parker joined Rubbermaid Commercial Products. He rose through the Sales and Marketing organizations, ultimately running their Office Products Division.  In late 1987, Tom joined AMF Bowling as Vice President-Sales. During his 10 years at AMF, Tom was part of a very successful turnaround that led to a buyout by Goldman Sachs.  Over the course of his career, Tom has managed company salesmen, manufacturer’s reps, telemarketers, and distributors. He has created compensation systems, business plans, budgets, quotas, sales contests and incentive plans. He has negotiated large national contracts and international joint ventures.

Since joining Yukon, Tom has conducted negotiation seminars and training sessions throughout the US as well as in Asia, Europe, Africa, South America, and Australia.  Tom has written articles on negotiation and speaks regularly to business and civic groups on the subject. He co-authored “Is That Your Hand In My Pocket?” a book on negotiations for sales professionals.

Want to learn more about how New Level can help you?  Please call 804-897-7134 or Contact Us.